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Persuasion, Power,
Psychology
The ability to influence the thoughts, decisions and actions of others by the
successful use of persuasion is one of the greatest (but not the only) source of personal power.
Whether
in everyday sales or complex business and legal negotiations, the key formula is the same. And it's all about Psychology.
Samara
Pope has worked with psychologists, business negotiators and legal professionals to research, analyse and deciper, the psychological
code of persuasion for over a decade. Her research and published works form part of her thesis for her PhD application.
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